Google Ads vs. Generative Engine Optimization (GEO): What SEO Agencies Should Know
Your SEO strategy needs both Google Ads and Generative Engine Optimization (GEO) to maximize client success in today's AI-driven landscape. Google Ads delivers immediate visibility through pay-per-click campaigns, attracting 40% of digital marketing budgets and providing quick ROI. Meanwhile, GEO focuses on optimizing content specifically for AI search engines, building long-term authority...
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